Adblock Plus

Here’s another one in the software that’s small but beautifully formed series.

Adblock PlusAdblock Plus. I recently found out that Gmail carries advertising. I had a vague memory of someone complaining about the ads on Gmail, and just thought they were confused, or moaning about nothing. Until I switched my web browser. Before I was using Firefox. Now I’m using Opera, and Adblock Plus isn’t installed (in fact, they don’t do an Opera version). How the webworld looks different. There are ads everywhere! All those websites where I’d wondered why they left so much space around the content? Now I know. It’s filled by ads. And Gmail? Yes, it turns out, there are ads on Gmail. Lots of them.

So if you want an ad-free web experience, Firefox and Adblock Plus is the way to go.